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Biig Piig, the creative force who captivated us with the mesmerizing 'Bubblegum' mixtape earlier this year, is back with her latest single, "Watch Me," now available on all platforms.
The song revolves around pushing boundaries, discovering newfound strength, and making a confident declaration that resounds. She comments, "Watch Me is a track about empowerment. I found confidence in pushing new limits with it. It’s a song to feel yourself unapologetically and to strut to, telling the world, I am that bitch, watch me."
Adding to the intensity of the track is the music video, which marks Biig Piig's directorial debut, co-directing alongside the London duo NWSPK. From the inception of the song, she had a vision—an imaginative world where strength is conveyed through movement. The result is a visually striking gem that perfectly complements the track's fierce energy. "I had a really clear vision of what I wanted the video to be, even when writing the track. I wanted to build a surreal world of strength through movement. That vision was a series of settings that were striking and confident."
Ready to immerse yourself in the unapologetic confidence of "Watch Me"? The track opens a new season of releases from Biig Piig, so check it below and stay tuned for more in the upcoming months.
Listen now:
Stream (Spotify, YouTube Music...)
